Real Estate Marketing: Why Print is Still a Must-Have
In the digital age, many real estate agents might think that print materials are a thing of the past. With social media and online listings, it’s easy to see why some might think that print materials are no longer necessary. But the truth is, print is still an essential part of any successful marketing strategy for real estate agents, and in this article, we’ll go over why.
Here are 5 reasons we came up with:
#1
Print leaves a lasting impression:
When a potential homebuyer receives a glossy brochure or a sleek postcard in the mail, they’re more likely to remember the property and the agent who sent it to them. And, in a market with a lot of competition, making a strong impression is crucial. Plus, studies show that people still pay attention to direct mail and that it drives online traffic. Physical mail can create a sense of personal touch and exclusivity. People are more likely to open an envelope than an email, and when they receive a print piece, they’re more likely to keep it. The longer it’s kept, the more chance that it will be seen by others.
#2
Print appeals to all age groups:
Not everyone is comfortable with digital media, and that includes all age groups. Many older homebuyers, for example, prefer print materials that they can hold and refer to. Additionally, younger generations are increasingly cutting down their screen time, and they appreciate print materials that they can engage with offline. Print is versatile and universal, it can be enjoyed by anyone regardless of their tech savviness.
#3Print is a way to stand out
In an age where everyone is online, standing out can be difficult. But with print materials, you can be creative and use high-quality images and design to make your marketing materials pop. Plus, print materials often have a level of perceived exclusivity that a digital ad can’t match. With the help of print, you can create a campaign that is creative, memorable and stand out from the rest.
#4
Print provides value for your clients
As a real estate agent, one of the most important things you can do is to provide value to your clients. And, by providing them with print materials that they can refer to again and again, you’re doing just that. Print materials like a local guide or neighbourhood map can be very useful for new buyers and sellers. They can use it as a reference and keep it as a reminder of their home buying journey.
#5
Print is cost-effective
Even with the rise of digital marketing, print remains a cost-effective way to reach a wide audience. With the help of targeted mailing lists, you can reach potential buyers and sellers who are most likely to be interested in your properties, and you can do it for a fraction of the cost of online ads. Plus, print materials can have a longer shelf life than digital ads, which means that your investment will continue to work for you even after the campaign is over.
