5 Steps To Generate Leads In A Specific Community Using Facebook Ads
We know the world of online marketing, funnels and sales can be daunting and feel like it’s all too much.
Follow these steps for success.
STEP 1BUILD A KILLER LANDING PAGE
Without a direct path to follow, people can get off track. Please don’t lose your potential clients by sending them to get lost on your website. When you do a direct marketing campaign, make sure you have a page that will guide them exactly where you want them to go.
STEP 2CREATE A SUPER VALUABLE OFFER
This offer is the carrot you will use to get your potential clients in the door! And by “in the door”, we mean to get YOU into their inbox. A few things to consider should speak to a need your ideal client has and then solve it. What are homeowners in your community worried about? And what can you offer them to solve that problem?
STEP 3 BEAT THE "SPECIAL AD CATEGORY"
Facebook and their ad platforms are rapidly changing the rules and algorithms, making targeting a specific area very tricky. But we have found the secret sauce to getting around this. All you have to do is make sure to use educational content in advertising rather than just marketing real estate directly.
STEP 4
MAKE THEM AN OFFER THEY CAN'T REFUSE
Once you get them to notice you and respect what you’re putting out there, it’s now time to hit them with the good stuff. Show them why you’re the best, and give them the greatest reason to meet with you – and make them worried that if they don’t, it will cost them.
STEP 5
SEAL THE DEAL WITH EMAIL
Send them a welcome email with your amazing offer, and then follow up with some knowledge and information about yourself. Building the trust and rapport will give them the confidence in you that they need to sign up! PRO TIP: Use a reliable email partner like ActiveCampaign.
